Marketing
Each property is treated individually and marketing strategies are custom designed with the prospective buyer in mind. Special marketing, pinpointing the correct exposure and targeting the appropriate clientele makes Mary Leonard's marketing strategy unique and effective.
La Bella Toscana
Custom designed web sites
http://www.tuscanestates.com
http://www.orangegroveterrace.com/
Custom designed ads
Full page PDF
Rancho Santa Fe: US
Consensus Votes Most Affluent Community
(Los Angeles Times June 5, 2002)
Los Angeles Times Home of the Week
(Los Angeles Times June 9, 2002)
Ads circulated in-
- NY Times Best of Luxury (April 2002)
- NY Times Web Site with link to La Bella Toscana web site
- International Estate Homes Magazine
- International Herald Tribune (80 countries worldwide)
- Wall Street Journal
- Hong Kong Daily news
- Targeted Clientele